The University of California Institute for Research in the Arts supports embedded arts research through critical exchange

UC Santa Barbara Presents: SYMPOSIUM: “Bollywood 101: The Visual Culture of Popular Indian Cinema,” this Thursday

when: 2014-10-30, starts at 10:00am-3:30pm
where: Mosher Alumni Hall, UC Santa Barbara

SYMPOSIUM: Bollywood 101: The Visual Culture of Popular Indian Cinema

When: Thursday, October 30, 2014 from 10:00am-3:30pm
Reception: 3:30-5:00pm @ the Art, Design & Architecture Museum, UC Santa Barbara
Location: Mosher Alumni Hall, UC Santa Barbara
Admission: Free and open to the public

In popular Western perception, the term Bollywood conjures up a constellation of images: melodramatic performances rendered in a riot of colors, exotic locales, exaggerated gestures, and fantastic song and dance sequences. To challenge this dominant image of Bollywood, the objective of this panel is to offer alternate views that can help us examine popular Indian cinema from multiple perspectives. The visual culture of Bollywood, namely film posters, billboards, etc., circulates in myriad domains of the popular, creating novel forms that generate new meanings. Originating from the world of cinema, these artifacts from Bollywood penetrate, negotiate, and in the process alter contemporary art, religion, culture, and politics in India making it an omnipresent force in popular culture. In this symposium, we will examine these different sites in which the visual culture of Bollywood operates and the ways in which it transcends the film screen to become a part of everyday life both in India and the US.

Sponsored by the College of Letters and Science, the Interdisciplinary Humanities Center, the Dept. of History of Art and Architecture, the Dept. of Film and Media Studies, the Art, Design & Architecture Museum and the Multicultural Center.

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