The University of California Institute for Research in the Arts supports embedded arts research through critical exchange

The Chronicle of Philanthropy one-hour Webinar: mastering the art of nonprofit marketing

Marketing is a crucial part of every nonprofit’s mission. In a new Chronicle of Philanthropy one-hour Webinar, you can learn the smartest ways to promote your nonprofit on a tight budget—and how to convince others in your organizations how and why they should invest in marketing.

In this Webinar, two marketing veterans and The Chronicle’s social-media manager will share examples of nonprofits that have mastered results-driven marketing and ensured that their messages reach the people who matter most. They will offer practical strategies to:

  • Demonstrate how good marketing makes it easier to raise money, attract news coverage, win grants, and build your online community.
  • Tell a better story—highlight your results, use data more effectively, and make it clear that your organization makes a difference in the lives of those you serve.
  • Convince your chief executives and board members of the critical role marketing plays in your organization’s success and ensure they invest in your marketing goals.

Don’t miss this chance to learn about vital but often overlooked tips, tools, and techniques that can maximize your impact without blowing your budget.

Mastering the Art and Science of Marketing:
How to Make a Big Impact With a Small Budget

Thursday, June 23  •  2:00–3:00 p.m. (ET)

Posted in: News

+ PRINT PAGE - BACK