The University of California Institute for Research in the Arts supports embedded arts research through critical exchange

Jeff Greenfield at the Pollock Theater

When: Thursday, October 25, 2012 at 7:00pm
Pollock Theater, UCSB
Free Event

Information and reservations:
Seating is limited – please make advance reservations to ensure a seat.

The interplay between media and presidential politics has been a focus–sometimes an obsession–for nearly half a century. In this campaign, with an unending torrent of information (and misinformation), it may seem as if the entire process is being driven by the hour-by-hour flood of data. But is it? Longtime political analyst and author Jeff Greenfield will examine how much this campaign has been shaped by media (old AND new) and how much it is being driven by the same fundamentals that drive all

For more than thirty years, Jeff Greenfield has been a reporter, analyst, and author focusing on politics, media, and culture. From 2007 to 2011, he served as CBS Senior Political Correspondent, and he currently hosts the PBS program, “Need to Know.” In the course of his distinguished career, the five-time Emmy winner served as the media commentator for CBS, the senior analyst for CNN, and a political and media analyst for ABC News, appearing primarily on “Nightline” and delivering weekly commentaries for “World News Sunday.”

Sponsored by: Carsey-Wolf Center and the UC Santa Barbara Departments of Communication and Political Science

Santa Barbara Independent article on Jeff Greenfield – click here:

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